Sub-$10 Processor Combined with Complete Digital Video Evaluation Module Saves OEMs Months of Development Time

Driving the market growth for next-generation, portable, high-definition (HD) video products, Texas Instruments Incorporated (TI) (NYSE: TXN) today announced the availability of a new embedded DaVinci™ processor with ARM host control and complete development tools. At a price of less than $10, the new TMS320DM355 digital media processor provides HD video performance and double the battery life of today's HD products. For more information see http://www.ti.com/dm355pr.