L'Oréal Paris, the worldwide leader in anti-aging skincare, introduces Revitalift UV Daily Moisturizing Cream with Mexoryl SX (ecamsule), a new daily moisturizer with advanced UV protection that protects against both short and long UVA rays – the number one cause of skin aging. After years of research and testing, the revolutionary Mexoryl SX technology, exclusive to L'Oréal, has been approved in a formula by the FDA and is finally available to American consumers.

But sun protection is not just a summer issue. Studies from the American Academy of Dermatology reveal that even as weather cools, the sun's powerful rays pose a strong threat, contributing to skin cancers and premature aging of the skin. "What most people don't realize is that UVA rays are present year round, even on the cloudiest days, and they are able to penetrate glass," says Dr. Lydia Evans, a New York-based dermatologist.